Creating motivation via curiosity to achieve business results.
What are your objectives? Why are we in business?
How simple is it for consumers to switch products? New technology to utilize? How much motivation do we have to generate?
Who is the target? What interests them? How do they navigate through life?
What is happening in the world we live in? What are people curious about?
What is the truest thing about our product that answers a specific need of the consumer?
What are the company’s objectives? What are the marketplace realities?