Born × Harman

Redesigning a global audio leader.


Born × Harman


Content Strategy
UX Design
UI Design
Style Guide & Guidelines



Dash was hired to redesign the online store presences and design standards of global audio leader Harman International’s brands JBL, AKG and Harman Kardon.

Working side-by-side with Born New York and Harman International stakeholders, Dash developed a UX strategy that fit marketing content requirements for all three brands globally. Dash assisted the multi-platform implementation on Salesforce Commerce Cloud. Dash unified and developed a new modern design language that was strategically created to fit cross-brand and geographic requirements. The goal was a simpler and unified refresh while bringing each brand to a new, engaging, refined, and tasteful standard.