SKILLS
Cox Automotive Canada

Weapon, Roll, and Swipe: A reminder about driving impaired

Client

Cox Automotive Canada

Deliverables

Art Direction
Video
Web Banners

Project

Distracted Driving Campaign

Distracted and impaired driving is an epidemic that has plagued Canadian roads. Approximately four Canadians every day are needlessly killed due to impaired driving.

Distracted driving has grown to the number one risk on our roads and is a contributing factor in 80% of collisions.

Cox Automotive Canada felt it was important to remind Canadians of the risks they take when driving impaired or distracted. That's why they asked Dash to create a series of videos to highlight the dangers and seriously fatal outcomes of drinking, taking drugs, and texting while driving.

Dash created three video spots; Weapon, Roll, and Swipe. These were featured on Facebook over the 2017 holiday period and gathered over 1,000,000 views. The videos will be used throughout 2018 during long weekends and special occasions to encourage Canadians to keep our roads safe.